• Rebel against the throw-away fashion culture of today. Create your own style rather than subscribing to fad trends. Invest in fewer pieces of good quality clothing and accessorise to keep the look fresh.
• Learn to love pre-loved. Op shopping is great fun – you will get such a buzz from digging out that perfect piece and walking away with change from ten dollars! You will be surprised at the amount of cool clothes in perfect condition you will find at your local op shops, markets or garage sales.
• Take responsibility and do your research. Sustainable is a buzz word right now so big business will inevitably use it to try to market to the masses. Ask if the product was ethically produced and where it was made. Sustainability is not just about one facet like using organic fabric, it is a whole philosophy on which business should be run.
• Organise a ‘swap party’ with a group of friends. Have everyone bring along their wardrobe cast-offs and put them on display. Then guests can have a browse and trade articles of clothing amongst themselves. Everyone’s a winner…including Mother Nature!
• Remember to take your own bags shopping to carry home your fabulous sustainable fashion finds!

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reJenerate is all about sustainability, ethical business practice, independent design, supporting local businesses and communities, reducing waste, moving away from mass production and generally striving to live more simply in order to slow the damage that is being done to our planet.